Short Copy vs Long Copy? When to Use Each For SEO and Conversions

 

In this post, I will outline the key differences between short copy and long copy. You will learn when to use each to boost SEO, drive conversions and engage your audience. 

Bloggers and marketers may be confused about when to use short or long copy and knowing what each is about will help make better-informed decisions in your writing and campaigns.  While some enjoy the short, snappy text that stops scrolling in today's fast busy world, others prefer long, detailed content as it is used to build trust and conversions. 

So which one works best? Let's explore the differences between long and short copy and their impact on SEO, sales, and engagement so that you know exactly when to use each for maximum results. 

 What is Short Copy?

Short copy is used for SEO when

• The search intent is simple and a short concise answer of around 300-600 words  can give a clear, structured, and fast to read copy to the reader. E.g. What times are best to post on Instagram? In this case, a short copy will outrank longer posts.

• You are targeting low-competition keywords as niche queries don't need thousands of words to rank. You can find low and high competition words on Semrush and Ubersuggest.

• You’re targeting low-competition keywords → Niche queries with less competition don’t need thousands of words to rank.

• Google wants “direct answers” → Featured snippets, FAQs, and “People Also Ask” often favor short, sharp copy.

Examples: ads. headlines, social media, where space is limited

What short copy struggles with

• Complex or high-ticket offers ie. things like enterprise software, coaching programs, or medical services usually need longer copy to build trust, answer objections, and explain value.

• Unfamiliar brands. If visitors don’t know you, short copy may not persuade them.

What is Long Copy?

Long copy is used when writing about

• Competitive topics with hor high-volume keywords (“SEO strategy”, “content marketing guide”). In order to be competitive, competitors often publish 1,500–3,000 word posts. A short 400-word piece, as in a short copy, will rarely beat that.

• Depth of information and topical authority. The longer content usually covers subtopics, FAQs, and related terms that help you rank for more queries. Short posts often miss that.

• long copy gives space to build trust, address objections, and highlights benefits with proof.

Examples: sales pages, blog posts, landing pages, product pages, and emails with high-ticket or complex offers.

Does long or short copy work better for SEO?

Finding the SEO-friendly balance

Instead of thinking short vs. long, think “complete vs. incomplete”.

• If you can fully answer the search intent in 500 words → short is fine.

• If the topic requires depth, examples, FAQs, and context → go longer. Best practices for choosing the right copy length

A good practice to get into the habit of is to write the minimum needed to satisfy search intent, then enrich with helpful extras (internal links, visuals, structured headings, FAQs).

Final thoughts: Finding the right balance

At the end of the day, there's no one-size-fits-all on which is the better one to use on a consistent basis. Both have their place, depending on kyour audience, your offer, and your goals. The smartest approach is to test both- use short copy to grab attention quickly, and long copy to build trust and over come objections. By understanding when to use each style, you'll be able to create content that not only ranks in search engines but also converts readers into loyal customers. 

In my next post, I will focus on when to use long or short copy for landing pages and you will able to find out what works for your brand. You will be able to download your long and short copy templates in the post, as well. 

You may also be interested in blog post 8 Powerful Strategies to Write Compelling Meta-Descriptions

How Deleting Pins can Boost Your Pinterest Traffic: A Simple Guide for Bloggers amd Content Creators.

 

Why I had to delete pins on Pinterest!

Did you know that deleting pins can really boost your Pinterest traffic? I have just gone through this process on my three accounts and it was a lot of work but well worth the effort. 

I had had a few bouts of covid that had left me exhausted, and I was getting a lot of work and job offers in teaching and tutoring so I let my management of Pinterest pins slide. My pins weren't getting any traction and I was not seeing my pins in my feed, as they had been in the past. 

I will show you the difference it made when I cleaned up my boards and deleted pins. It was quite noticeable!

All about Pinterest first

Pinterest is a powerful platform, but getting traffic you want can be like a tricky game. You've probably heard about optimizing pins with keywords, using high-quality images, or even running ads. 

But what if I tell you that deleting pins could actually help improve your traffic?

If you've been pinning content for a while, your Pinterest account may be cluttered with older pins that aren't performing well as they once did-or maybe they didn't take off at all.

What you can do to grow your traffic on Pinterest

You are going to learn how to grow your presence on Pinterest and improve your traffic, plus some tips on which pins to remove. 

Why deleting pins matters for Pinterest traffic

1. Clean up your profile for a better user experience. 

My biggest mistake many years ago was to include my many special interests. These ranged from health and wellness issues, autism, and blogging. (I had to learn about blogging and I thought many bloggers were on Pinterest too). So I tried to cater to everyone instead of niching down.

I still have a few pins to transfer over to my other account but I have done heaps of deleting of my irrelevant pins and pinned them to my new accounts. 

When you delete underperforming pins and outdated pins, your profile becomes cleaner and more cohesive. It is more focused on your current content. Your visitors are seeing your best work. If you've been blogging for a while and making pins, you will notice a change in your content and quality of pins. 

2. Deleting improves the relevance of your account. 

Pinterest uses an algorithm that evaluates the relevance of your content. If you have too many low-performing pins(especially ones that don't align with your current strategy), the algorithm might think your content isn't valuable.

Deleting older pins helps the platform understand what you're about right now, improving your chances of getting your content in front of the right audience. 

3. Boosts your engagement

The more relevant your pins are to your target audience, the more likely you are to see a higher engagement ie. repins, comments, and clicks. If you're constantly getting content in front of the right people, it's easier to build momentum and keep your Pinterest game strong. 

4. Prevents your boards from looking stale.

Boards with too many irrelevant or old pins might make potential followers hesitate before following.  By deleting pins that no longer fit, you give each board more purpose. 

It's about making your boards reflect the value you offer today, not yesterday. 

Which pins should you delete?

Now, you might be wondering, Okay, deleting pins sounds good, but how do I know which ones to remove?

1. These might be the ones to ditch: 

• ones that do not have a lot of repins
• not many clicks
• not many saves

These are signs that people aren't finding them helpful or inspiring. 

2. Pins that are no longer relevant.

As a content creator, you're constantly evolving. Maybe you've shifted your focus, updated your branding, or changed your niche slightly. Pins that don't align with your current content or style can be a drag on your account's performance. Let them go!

3. Underperforming pins with overused keywords.

If you've optimized a pin with specific keywords and it hasn't gained traction over time, it might be worth deleting and creating a new pin with fresh, more effective keywords. Also, if you notice that certain pins are being buried under heavy competition for the same keywords, a fresh start might help you out. 

4. Duplicate pins

Posting the same pin multiple times is a common mistake. If you've accidentally created duplicate pins aligning to the same post, deleting the extra ones can reduce the redundancy and help focus your efforts on the one pin that works best. 

5. Low-quality pins

Have you ever posted a pin with a blurry image or a caption that didn't quite land? If the design or content isn't up to par, it's better to delete it and create a new, more polished version. Better to have a smaller number of high-quality pins than a bunch of lacklustre ones. 

How to make the most of deleted pins

So what's next? 

1. After you have cleaned house, repin your best performing content to active boards. Make sure your most popular and relevant pins are front and centre. I am spending time each week making sure that my pins are the first 5 on each board, as they are the most likely to be shared by Pinterest. 

Pinterest thrives on new content, so even if a pin has been up for a while, repinning it with updated descriptions or keywords can help it along. 

2. Create fresh, high-quality pins.

Take the time to design pins that truly represent your content. Use attention-getting images, vibrant colours, and clear calls to action. A little creativity can go a long way to making sure your content stands out. 

3/ Update pin descriptions and keywords

Use Pinterest's search bar to find trending keywords that resonate with your audience. Update your pin descriptions to match these keywords so your content appears in front of more potential viewers. Also, don't forget about alt text for accessibility- it's an extra chance to add in keywords and boost your SEO.

4. Keep consistency in mind

Deleting pins and cleaning up your profile is great, but you need to remain consistent. Schedule time each week to keep your boards tidy and fresh with new pins. Pinterest rewards consistency, so keep pinning regularly.

Best practices for cleaning boards on Pinterest

• don't overdo it. Make sure you keep a healthy amount of content up on your profile to show Pinterest that you're an active, consistent creator.
• track your analytics. Keep an eye on your Pinterest analytics to see how the cleanup affected your overall traffic. This can give you insights into what types of pins perform the best. 
• use Pinterest's bulk edit feature. Pinterest allows you to edit or delete multiple pins at once.  You will find this feature on each board on the top left. When you hit it, it will refresh the page, then you can start deleting pins by choosing which ones you want to delete, hit all of them and you will see a black frame appear around each pin. When you have finished, go to the bottom of the page to the Rubbish bin and delete. You can also move pins but you must first make those boards secret while moving pins from one board to another board, or else they will all appear in your feed. 

Coonclusion

Deleting pins may sound like a simple task, but it can require a lot of patience and work to clean your boards so they are impactful on your Pinterest traffic. 

It was time-consuming as I had left it for a long time, but I am seeing the effects of the deletions now. Before I started writing this post, I quickly scrolled through my feed and there were quite a lot of my pins throughout my feed as I scrolled. My pins are also showing more traffic and clicks. So well worth the effort. 

By removing outdated, irrelevant, or low-performing content, you make room for your best work to shine. When done strategically, a little cleanup can help you build a stronger, more engaging Pinterest profile that drives real traffic to your blog or website. 

I have two posts that may be relevant to you as a blogger or content writer:

1. There is more demand for high-quality pins. This post gives the 5 best providers of stock photos. Personally, I use  Ivory Mix because of the high quality of free images, or paid for, that are easily customised. She provides for many niches. As well, she has great freebies other than photos! You can read it here

2. With the ever-increasing pressure to produce content, you may be interested in this post  It is an in-depth post on the 16 ways you can use PLR. 

Have a look at my pins @ https://au.pinterest.com/hotmarketingtipsandtools/

How to Get More Followers on Pinterest.

 

Are you new to Pinterest? Is your follower count small?
Is your follower count not growing? Do you need to grow your followers in order to build your business?

If you are new to Pinterest, you may be finding it difficult to grow your follower count

There are tried and proven ways to get followers on Pinterest and I will share one good article with you further down. 

You need followers that are engaged in order to scale any business and engaged followers are key to your success, as opposed to just huge numbers. Numbers do help but I do follow those who have been my mentors and their audience is relatively smaller, compared to others who have incredibly large numbers of followers.

So it's okay not to have followers in the hundreds of thousands. Obviously, their numbers will work in their favour. However, if you get the right followers, you can also be successful. 

If you are a blogger, your aim will be to get more traffic and backlinks to your blog. This is just a beginning strategy to kick-start your blog.

You can also watch the video here

How I grew my Pinterest followers quickly

There are many good tips to grow your followers, especially in the beginning stages. I will focus on one strategy.

Here's what I did to get followers in the early stages:

• Find your niche in the Search Bar.
• Select any board from the Search Bar.
• Go to the board's followers to search for pinners.
• Find 10-15  pins from a board for your niche and repin.
• Then follow all the people, following either the board or the pinner.
• Follow Pinterest limits for following people. (20 new followers if you are new, and after a few months you can increase it to 40-45 every eight hours.) 
• Now you pin from your website, boards, or YouTube channel.
• Make sure you have a Pinterest-sized pin from your website. Pinterest will generate picture options for your YouTube channel, if you do not have one.
• Your pictures will now appear in their feed. 

Eventually, you will grow backlinks to your website or YouTube channel.

Make sure you only pin from niche or niche-related pinners.

More Ways to Get Pinterest Followers

I would highly recommend reading this comprehensive article on how to get more followers on Pinterest.  

 How To Get Pinterest Followers On Autopilot » Writing From Nowhere

Proven System Generates Quality Leads On Auto Pilot (for FREE)! 

8 Powerful Strategies to Write Compelling Meta descriptions

 Why do you need to write compelling meta descriptions?

Meta descriptions are super important text that appears under your title when someone searches for a keyword or phrase online. 

They are the HTML elements that tells us the content of the webpage. Based on this meta description, the reader will make a decision whether or not to access that webpage and read its content. 

It plays a significant role in on-page ranking. It is the last thing I do, just before I publish. It should compel the searcher to want to click on it. 

It's simple to find the meta description of any page you may come across. Just right-click on the page and a drop-down will appear. Select "view source" or "view page source" and you will be able to see what the page ranks for, or the snippet telling you what the page's content is about.

If you don't write a meta description, search engines may pull some text, at random, from your page. This may not be in line with having the most compelling meta description for your web page. 

For purposes of ranking, all that a search engine, such as Google, expects of you is to write a one-line sentence, describing each page on your website. 

8 Powerful Strategies to Write Compelling Meta descriptions

Don't just add keywords. I use Blogger for this blog and there is a separate section for keywords. Lists of keywords do not compel any curiosity to read the webpage content. 

A big mistake is to use the same meta description for each page. You are virtually telling e.g. Google that each of your web pages is identical and it will not give any relevant information when someone does a search. Even if someone clicks on one of your links, the webpage content will not match the meta description.

Although you will read by some content writers that it is a summary of your webpage, don't just write a summary. Make it compelling so that you gain the interest of the reader. Google can read and summarize your page, but it wants to know more information ie. what is it that you feel is compelling others to read your content. 

The ideal length is 119-135 characters. Aim for the best user experience with this length. Too short or too long just don't get as many clicks. 

Increase clicks to your webpage by matching your keywords in your meta description with a query search term. This takes some research to see what people are searching for. I usually research all keywords, headlines, volume, and CPC with each blog post. 

If you need a planner to store all this information, I have a Keyword and Headline Planner that makes all your planning easy. You can read what the planner includes in this post. I love having it on hand for easy reference and easy planning as all my data is there. 

Power words will give your meta description a great boost. You can try to include up to 3 power words, as long as it seems natural and not keyword-stuffed. To read about Power words, go to words and phrases that convert

Try to include emotive words in your meta description as ones that have emotions have higher click-through rates. In other words, try not to be clinical and dry(or robotic).

Last of all-just have one! Even if it's a basic one. Anything is better than nothing. 

I hope this post has been helpful to you! 

Join me at https://au.pinterest.com/hotmarketingtipsandtools/

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Planner for Bloggers

 

Planner: The Marketing Bible for Women Who Blog

This planner can store all your important business information and keep it on hand for easy access. It is filled with inspirational marketing quotes to develop your business mindset.

If you are like me, you like to have a hard copy of the information you need handy while you're blogging. No more remembering where you're information is, setting up tabs, etc. 

I know there are great organisation tools online but, for me, nothing beats a hard copy that you can touch, pick up, read, and refer to at any time, without having to open the computer. 

How many times have you come across a great idea, blog, or marketer/blogger and then forgotten to write it down? This planner will make simple things like these noted, easier to refer to.

Here is what you will get in The Marketing Bible: 

86 pages and 

Pages dedicated to

• new skills to focus on
• professional development activities planned
• Vision page for writing, drawing, or cut/pasting your dream
• people I follow and their online addresses
• great posts to read
• apps to try
• my go-to resources/tools
• weekly tasks
• monthly tasks
• achievements to celebrate
• business expenses
• social media tasks
• and more!

And don't forget the Mindset developers- the best marketing quotes from successful bloggers and marketers. They will keep you on track with how you do business- the important elements and mindset to have in a growing business. 

You can have a look at The Marketing Bible for Women Who Blog here

Join me at https://au.pinterest.com/hotmarketingtipsandtools/

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Free Writing Apps

This post is dedicated to providing you with free writing apps that help bloggers and authors write better, faster, and more efficiently.

What are the free writing apps?

1. hyperwriterai.com 

You type in a basic idea and they will create paragraphs of content. You can integrate it with the Chrome extension, and Google Drive.

2. QuillBot.com

It gets your input and it will rewrite it in the tone and style. It modifies it to make it smooth and amazing. 

It is especially good if you have a sentence or passage that you think is not expressed well. 

It will rewrite it to be more coherent and cohesive. It will perfect the language, tone, and style of your content. 

3.Frase.io

It helps you write better content faster. It automates the process and allows you to study your competitors' content and make it better. It can give you a guiding outline to make your writing better and faster. It has a free trial. 

4.Ubersuggest

It helps you decide on what content you should produce. It helps with keywords, catchy headlines, what is getting a lot of links, and viral ideas.

 It has a free version but the paid version is super helpful, without being super costly. It is a great alternative to Ahrefs, which is much costlier per month.

5.Hemingway Editor

It helps you write content that is easier to read. Its one tab saves all your tabs and you can reference them back in one click. 

Hemingway Editor can improve your writing style by giving suggestions on how you can make long sentences shorter and more concise.  It also gives advice on redundant or overused words.

It has tools that flag revisions and edits that your copy needs. Hemingway Editor will teach and train you to write in a straightforward manner  https://hemingway-editor.en.softonic.com/

6.Grammarly

It fixes spelling and grammatical errors. It has a paid version where it suggests better alternatives for sentences and passages.

 It "reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It uses AI to identify and search for an appropriate replacement for the error it locates." Wikipedia

7. Word Tune

It is more than a spelling and grammar checker.  The link below will give you access to the Chrome extension.

"Wordtune is an AI-powered writing companion that understands what you’re trying to say, and suggests ways to make your writing more clear, compelling and authentic. "

8. Thesaurus

It does grammar corrections and synonym suggestions. and it is also a plagiarism checker.

 

How to get an ebook and niche blog posts from one app.

9. Scribble-this is a paid app with great reviews.

 You can reverse engineer this tool as it will create an ebook on your topic and then you can break it down into separate posts, creating a tight niche. 

You can find out more on Scribble. 

I am an affiliate for Scribble and I will get a small commission if you purchase this ebook creation software.

More free writing apps

10.  CoSchedule Headline Analyzer

This will help you create engaging and compelling headlines that will grab the attention of the reader. This tool will analyze the effectiveness of a leadline by checkings its balance of words and use of power words.

11. Cliche Finder 

It helps find repetitive words and overused words or phrases that don't add value to your content. 

12. Hubspot Blog Ideas Generator 

You enter keywords or ideas in your niche and Hubspot will generate 5 ideas to write about. 

13. Dropbox Paper 

It is similar to Google Docs but offers a crisp white interface, with crisp fonts and some editing options. 

14. Zoho Writer

This is a reliable cloud app, also similar to Google Docs. Great if you prefer a white interface. It has all the features that Google Docs has, and allows for collaboration and integration with others.

15. Focus-To-Do

This is a Windows app that can be used both on your computer or phone.  I use it to STOP me working as I want a healthier lifestyle!  I don't know when to stop when I start something. 

 

It combines Pomodoro Timer with Task Management, designed to motivate you to stay focused and get things done. 

 You can  organize tasks into your to-do lists, start focus timer and focus on work & study, set reminders for important tasks and errands, check the time spent at work. 

It's the ultimate app for managing Tasks, Reminders, Lists, Calendar events, Grocery lists, checklist, helping you focus on work & study and tracking your working hours.

More information about free writing apps

To find out more about how to write better and tools that can assist you with writing and reasearch, the pros and cons of some tools, you may be interested in this article on SEJ_Search Engine Journal

Hope this post has been helpful.

Which app are you using? Are these new to you? Any apps you think are worthy of a mention? 

Recommended Reading:

24 Characteristics of  Entrepreneurship You Should Develop 

Free Logo Maker

The Ultimate Checklist For The Perfect Post

How To Market Without Social Media 

How To Use PLR Successfully

5 Best Feminine Stock Photo Sites 

How To Create An Ebook In Minutes With Sqribble

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Marketing Tips

Do you want to know what are the 4 best marketing tools for entrepreneurs?

  The best 4 marketing tools that are recommended by top marketers and  cover a range of important functions for your business are:

Answer The Public.

You can find out what people are searching for and it gives you some insight into how their minds work by taking note of how they are asking questions, variations in needs and wants through their questions, and you have the opportunity to answer them. 

Quora is similar. 

Unsplash

You can get many images that you need for marketing for free and delivered to your inbox. 

If you are a blogger, I highly recommend this post, 5 Best Feminine Stock Photo Sites.

Hunter.com

This site will give you the email of any website owner. This is particularly useful when you are focusing on link building, and getting in touch with the owner. 

Google Data Studio

You get all your analytics in one place for free. Clients can also get live access if you need to provide reports to them. 

What are the best 5 Ai platforms to check out your SEO, your competitor, and help you write better content? 

• Marketmuse- A team of SEOs, content strategists, marketers, engineers, and data scientists on a mission to improve content across the internet. 
• Clearscope- Clearscope helps you produce content that's highly relevant to what people are searching for.
• Seoscout- opportunities to improve your organic search traffic. It analyzes your content and compares it against your SEO.
• Grammarly-Compose bold, clear, mistake-free writing 
•  Ubersuggest. If you get the Chrome Ubersuggest Extension, you can use it for free. When you are on a website, click on the U button and you can get all the SEO data.

What are the 5 best free, ethical digital marketing courses?

These 5 marketing courses to learn marketing skills are highly recommended as:

• They are ethical
• They have great authority
• They are reliable in content, updating when necessary.
• They avoid the academic route as they do not give generic advice. 
• They focus on execution. 

1. Google's Fundamentals of Digital Marketing. It has 26 modules of 40 hours duration. You get certification upon completion.
2. Optinmonster Digital Marketing Training-email marketing 
3. Neilpatel.com Courses. Free training on everything and assignments and cheat sheets given.
4. PPC University by Wordstream. PPC is one of the most effective and efficient ways to get paid traffic. You can learn how to get paid traffic and fast results, using PPC. 
5. Copyblogger's Internet Marketing for Smart People.  

Copybloggers Internet Marketing for Smart People integrates all the skills you need to build an online business.

It has the best fundamentals to catch people's attention. 

It helps you reach and target new audiences. 

It teaches you how to persuade people with words.  

Join me at https://au.pinterest.com/hotmarketingtipsandtools/

I hope you have found some gems in this post. 

Good luck, take care, and thanks for taking the time to read my post. 

 

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