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SEO: How to optimise your blog with SEO training


 How can I fast-track my SEO knowledge?

SEO  helps optimize your website, therefore, increasing your website ranking and a higher probability of getting seen in web searches. 

It is complex and ruled by complex algorithms. 

It ultimately helps your website get visitors once you have developed and improved your website's authority.

This means that you do not have to rely solely on paid advertising and lots of blog post promotions as Google will help you if your website aligns with good SEO practices. 

There are many things to learn about SEO and plug-ins alone do not cover all of SEO. 

I have a post on On-page SEO, The Ultimate Checklist For The Perfect Post


If you're too busy to read, then you can access a free on-page SEO checklist here.

The ultimate Checklist for the Perfect Post
The Ultimate Checklist for the Perfect Post

How do I learn about SEO?


Many bloggers learn SEO as they learn the nuances of blogging. 

They get snippets of knowledge here and there as they read other bloggers' posts or read articles from respected professionals in the field. 

But the only way to get all the information you need to optimize your blog is through proper training. 


Who to follow for SEO training:

Neil Patel is the SEO guru. 

He offers great value and insights into SEO and he has a free Keyword tool, Ubersuggest that you can use. 

The free version only allows you 3 keyword searches a day. He also has many short videos about SEO.

His monthly training and use of many tools on his site for entrepreneurs and small businesses is $29 month and upwards for larger businesses.



The original content of this blog post has been removed as the SEO course by Cyril Gupta is no longer available.

 However, this link to  8 Awesome Search Engine Optimization Methods  has the best basic information on good SEO practices and optimization for bloggers and marketers. 





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How to communicate effectively in business and life.

 
How To communicate effectively in business and in life

The skill of communicating effectively in business and life is vital in order to be successful.


Why is effective communication important?

Words are given life by the perception of others and often two people can have two differing understandings of someone's words and the meaning they wished to convey.

Communication at Work

In business, teams cannot be successful if they do not understand each other. They need to understand the expectations and the directions given to them.


As a teacher, I am on both ends of the spectrum as I need to help my students understand my communication, as well as listen to their communication.


 As a staff member, I need to practice the rules of effective communication in order to work well with others.


And the truth is that it is easier to work with some than with others as we have different personalities that can co-operate seamlessly with some staff but not necessarily with other staff. 


When I worked in a room with 2 or 3 other staff, with different levels of understanding of disabilities, it was very hard emotionally until we knew each other better and understood each other more. 


We had to communicate on a daily basis to work effectively together. I had to provide clear instructions to follow with each child. These instructions were both verbal and written and on prominent display, so there would be no misunderstanding of expectations.

I had to provide opportunities to share ideas and observations throughout the week. 

The school also spent massive amounts of money on Personal Development sessions, focussing on effective teamwork.


Understanding between teams drives results.

Understanding your customers' needs and wants drives results, if you address them with clear communication.


Communication between family and friends

This principle also is true of communication with others in your family and community also.

As a mother, you will need effective communication skills with your children while also maintaining a strong relationship as a wife.


It is only now that one of my daughters brought up a traumatic event, that had happened 30 years ago, and I  sat and listened, as she had kept some of it bottled up for many years.  Her perception is different to mine, but the important thing was to listen respectfully.

If you are having a difficult time communicating with your husband or family, then you can use some of the principles of effective communication to get the teamwork needed for a successful family relationship.

I found some people in the family difficult and chose to turn my back on them because of the stress they caused. I learnt to shut things (and people) out when they were stressful and that was my way of coping. 

Although those people were, and are, still difficult people, I now feel I could have had better relationships with them had I employed some of the tips listed below. At the end of the day, everyone wants to be liked and understood and will appreciate efforts you make in this direction.



Principles of effective communication


  • Be clear and concise
  • Be objective- it helps you stay respectful
  • Be consistent
  • Address assumptions 
  • Listen first
  • Find a time and place to talk regularly-this is important in life as well. A close friend goes to a marriage counsellor each month with her husband to talk. They don't want to divorce so they made the decision when they married that they will go regularly.
  • Ask questions
  • Be respectful-I have worked with leaders who have shut down communication as they wanted their own way on important issues that staff did not agree with, and even one junior leader who openly showed her dismay if anyone asked a question about a new directive discussed with higher-level leaders. She openly said she only wanted to tell us what to do and not answer any questions! 
  • Recognise and reinforce positive behaviour.
  • If I am leading, I like to have an agenda so there is a clear purpose for a meeting. This agenda is open to all so that they can ask questions and stay on topic. No one appreciates time-wasters who ramble on.
  • Pay attention to non-verbal body language. 


The greatest challenge is that we deal with different personality types each day. Some we find easier to work with while others are a learning experience. 


If you would like to explore the 4 main personality types that are found, the book Surrounded by Idiots by Thomas Erikson may interest you.

 Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people.

The aim of the book is to help readers get past the mentality of assuming we are surrounded by idiots and instead become fluent in the language of behaviour.


“As an Amazon Associate, I earn from qualifying purchases.”       

Summary of his book, written by Thomas Erikson.

#1: Communication happens on the listener’s terms. Information is rarely received as the sender conceived it. To communicate effectively, we must adapt our style to the listeners.

#2: The four types of behaviour. The DISA model suggests there are four core types of behaviour, denoted by four colours (Red, Yellow, Green and Blue).

#3: Adapting and giving feedback to different behaviour types. Reds want direct, respectful communication and space to lead. Yellows want friendly communication and space to innovate. Greens want slow change, recognition and space to recharge. Blues want accurate detail and a focus on facts.

#4: Complementary and challenging combinations. The most challenging combinations are the behavioural opposites (Blue & Yellow and Red & Green).

#5: Stress factors and response of behaviour types. Each behaviour type has different stress triggers and handles stress differently.

You can have a look at  Surrounded By Idiots by clicking on the image.



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How do you build a long term sustainable business?

 How do you build a long-term sustainable business?


Learn how to build a long term sustainable business

What strategy will build a long-term business?

Do you want to keep promoting random products?

Each time you make a sale, you have to start again?

Affiliate marketing can feel like chasing your tail if you are promoting for small commissions and not having access to subscriber emails.
 
Or you can do it the smart way.


The key to being successful is doing things the right way from the start



How to build a long-term sustainable business from the start with affiliate marketing.


Yes, you need to do it the right way from the start.

1. Pick a niche.


Proven niches are wealth, health, and relationships.

The narrower you niche down, the better chances of success as you provide value to a very targeted audience. 

The audience will stay with you longer compared to someone who promotes unrelated products in the same overall niche.

I  recommend the wealth niche as it has a great variety of sub-niches and tools that you can promote.

But, in the end, it will depend on your interests too. 

2. Become an affiliate of multiple related programs.

* The trick is to find a handful of products that go together so when a customer buys one product, it makes sense that he buys all the related products that go with it.

Think of buying a car -  you know you will need recurring products like petrol and tyres with this purchase. 

You will also be more successful if you build your business with related products that recur monthly. 

Most people starting an online business do not have this knowledge of tools and software that are related and sell well. 

That's why the people who eventually become successful online, have partnered with a strong mentor who has a proven track record in online marketing. 

Partnering is different from just training with a mentor.

When you partner with a successful entrepreneur, they give you the opportunity to earn while you are training with them. 


The only way to build a profitable, sustainable business with consistent income is to build it the right way from the start.

It's the way to develop cohesiveness within your business structure.

Then you can enjoy the regular passive monthly recurring income and stop chasing your tail promoting one-off products. 

So promote things that work together to create the end goal that your users have.

It is so much easier to make multiple sales this way, and therefore this translates into more money. 

That is why we create affiliate stacks wherein we stack multiple products within those niches and customers go through the stacks, giving them opportunities to buy products at various prices. 

In conclusion:


Promote things that work together and are needed by your clients.

Find out what products are needed by clients in your niche and are likely to be recurring monthly.

And find products that pay high commissions so it is worth your time and energy. 

That's how it's done the right way.


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The Easiest Way To Make Money With Amazon

The easiest way to make money with Amazon

The easiest way to make money on amazon-avoid the pitfalls and do what successful marketers do


Did you know the easiest way to make money on Amazon?

I'm actually going to tell you how you can make money by leveraging Amazon and its amazing traffic rather than directing you to be an independent supplier and shopowner on Amazon.

There are those who do make good money with FBA, dropshipping, print on demand products, and other methods connected to Amazon.

But the reality is that Amazon is really a logistical nightmare for a newbie.

 If I can show you how you can make the same profits as a storeowner but without the headaches of looking for and adding new products, dropshipping tasks, monthly costs, taking money, customer service, deliveries, price wars, refunds, long hours, you may like to continue reading this post.

There is a lot of organisation involved in building a store on Amazon and, for most people, there is not a lot of money to be made.

 For instance, you may be required to buy in bulk to satisfy customers' orders promptly and have good reviews. 

What happens to the bulk products that you don't sell?

Competition is fierce. How many people are buying and selling there?

You will find that those who are very successful ie. the 'big boys' on Amazon, can afford to sell at better rates and will drown you out of the scene. 

This is an actual fact! They will lose money in the short term to kill any competition.

You do have to spend a lot of money on Amazon to make money on Amazon.

If your average profit market is 10%, the following example will guide you to your expected profits:

-If you sell $37,000 worth of products, you will get a $3,700 profit after spending $33,000 on your store and related costs. 

-So, if you want to make $1,000 a month, you will have to spend $10,000.

After 10 months, you will make 10,000 and then you need to reinvest some of that profit for the next month.

To make it big on Amazon, you need a big cash flow for 6-9 months before you actually get cash flow and profit. 


So it can take many months to turn any profit and then it needs to be reinvested. 



Consistent good reviews and management of your business may get you to the top when Amazon shows your products to customers in their searches.

 Otherwise, you may end up hundreds, if not thousands, of pages down the line. 

But it takes a lot of work and marketing strategies and advertising to get enough customers to see your products if you are relying on Amazon alone to show your products or store. 

I toyed with the idea of a shop for a very long time and did training in dropshipping, print on demand products and with other marketers, as well.

I found that there were too many negatives.

A good way to make a profit on Amazon was to get cheap products from suppliers, listed in dropshipping directories and put a large profit margin on these products. 

I had to contact the suppliers but found out that if I did not have huge orders, then a competitor on Amazon only had to ring the supplier who then mysteriously could not provide you with the desired product. 

I also did the right thing and ordered many products for myself that looked great in photos but were very poor quality.

So that ruled out using these suppliers for dropshipping or an Amazon store.



How and why can you still benefit from Amazon without having your own store?

There is a better way to make a profit on Amazon.

It's using the Affiliate Model. 

The affiliate sends traffic and customers to existing stores and then the vendor pays you usually around 10% for your service. 

You don't have to buy any products, ship orders, collect money, do refunds........ and spend endless hours working on your store. 

The logistical stuff- what if you're stuck with many unsold products?

It just makes more sense to become an affiliate.

There are 

-fewer headaches

-no upfront fees

-no aggressive competition with the big money boys freezing you out

-no left-over stock

-you get the same commission as their profit margin
 
-no long hours looking for products, ordering, creating products, customer service, shipping, refunds.

I went to the affiliate model but found there was a better, more sustainable way to do it to grow a successful business. 

I have read negative reviews on Affiliate Marketing.

I now understand their pain as they were chasing their tails doing it the wrong way.

There is a right way to do it but it's not intuitive. 

It comes from learning, doing training, listening to others who have a proven strategy for building a business online. 

I learnt that the best way to be successful with affiliate marketing is to follow those who have been successful in this type of online marketing.

They have learnt from their mistakes and have proven strategies to build a successful affiliate business.

They have not become highly successful by promoting random products for 7-10%. 

It really depends on your goals and how big you want to grow. 

If you are an affiliate marketer promoting some products in your niche and only looking for a side hustle for smaller commissions, then that's fine- your goals define what you will do in the long run.

Find products that complement each other.

If you do it the right way, people will buy from you because it just makes sense to buy the products you are promoting. 

They (the products) are connected and support each other.

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New Trends to Grow Your Email Lists

 

How to get your emails and newletters opened (newest trends)

Do you want to know how to get your emails and newsletters opened?

Copywriting expert Joanna Wiebe shows you how to get your emails and newsletters opened so that your online business can grow faster.

Most people check their emails throughout the day and the last thing at night.

Email is not at the mercy of social media site algorithms so it is important to nurture your subscribers.

But, firstly, you must know how to get them to open your emails- and keep on opening them in the future.


What are successful strategies in email marketing?

Find out the latest trends to help you grow your list and get your online business running quickly.

Joanna shares the 'tricks of the trade' with you-those important things that copywriters do every day for their client's business to help the business grow.


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What is a successful online marketing and business growth strategy?

 


What is a successful online marketing and business growth strategy?

What is a successful online marketing and business strategy that proves itself consistently?


The number one method for reliable and consistent daily income and business growth is email marketing.

It has proven itself to be more successful, in the long term, than paid traffic, running courses, doing CPA offers, and all the other many strategies you can use. 

The strategy is simple:


1. Grow your email list.

2. Send relevant offers as an affiliate every day.


Note: Affiliate marketing is a way of making money on the internet without making your own products, building websites, doing customer support, and having the great start-up costs of most businesses.


What is the simplest way to get started on the internet?


The right way to do email marketing, step by step:


This is the simplest way to get started on the internet.


1. You have to find a money-making niche. It can be something you are interested in or have skills in but it must be money-making. 

A fast way to check this out is to go to Clickbank and look at the gravatar scores of products within niches. It must be at least 30. It must have lots of products and affiliates too as that shows an active niche.


Niches- the most successful money-making niches are health, wealth, and relationships.

All the best converting offers are basically helping people improve their health or grow their wealth or build stronger relationships. 


2. Build an email newsletter around that niche.  This gets people to get to know you and learn from your newsletter.

This is better than throwing out links on the internet to people who don't know you.

You get to build a tribe or community of like interests. 


3. Create a Landing page that gets people to join your email list, usually in exchange for a free book or some form of valuable content.  If you are an affiliate, the vendor will give you some freebies to help you get your email list. 


My email provider also has landing pages I use or modify for my products. 

 I am an affiliate for them and I am very happy with their deliverability, innovations, and service. Check them out on my post which describes their service and platform here


Note that with each email only a small number of people may buy but maybe they were too busy at that time or needed more information or it was not quite right for them. 


So that's why you need to offer various products in that niche to them. 


When you invite people to an email list, you have multiple opportunities to offer them products that may interest them. Unlike taking them to a sales page where you may lose them forever. 


Being on an email list gives your subscribers an opportunity to ask questions about the product you are promoting.


You have an opportunity to give them a second chance to check out your offers or send other offers of interest to them. 


4.  Send emails daily, explaining the features and benefits of the products you are promoting.

Or just send them a short email to tell them you have a product they may be interested in.


Some vendors will also give you email swipes to copy and paste to your email list.  I would highly recommend that you personalize these swipes and add your voice to them. 


 When I was inexperienced, I did a copy and paste but realised that it was not my voice so I went over each one to sound more like me. They are a good starting point for you to customise. 


Always be open to learning and stay focused and willing to work. 

There is no magic potion to making money on the internet. 

 

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What is a great lead generation tool?





Why I chose GetResponse as my lead generation tool

I use GetResponse as my email marketing platform, after recommendations from top affiliate marketer. Anthony Morrison.

When I started my career in online marketing, I used  MailChimp, as I was unsure of what I was doing and thought it was a good place to start.

I now know that it would be a tedious task to transfer 1,000 subscribers when I need an email platform that handles larger numbers of subscribers. 

Later, I decided on  GetResponse. 

I am also building Sales Funnels, using their templates. I'm surprising myself! 

Honestly, they have so much to offer apart from sending your emails efficiently-free courses, landing pages, sales funnels, and more!

And they are so quick to respond to your questions with their 24/7 service.

I had a query recently and they were on the line within 5 minutes. I had changed something on my landing page and I needed their expertise to fix a problem I had caused. 

Not only did they explain how to fix the problem, but they also fixed it for me. My calm came back.


GetResponse's features:


It had many new tools that I could take advantage of, and it was one of the best email automation marketing platforms recommended by a hugely successful marketer, Anthony Morrison. 

His other recommendations were ConvertKit and GVO.

 I  feel that I have chosen an innovative company.

I used to be quite nervous about email marketing but realised that my email list was my biggest asset that would not be affected by changing algorithms.

So it was important to choose an email marketing platform that would not hit the spam boxes.

I can see that GetResponse does have a high rate of deliverability as my emails are being delivered successfully, and not in spam boxes. 

I actually enjoy checking my daily statistics! 

Another great thing I love is the goal-oriented email templates. 

I am segmenting my list and I have a theme for each list, as well as using different goal-oriented templates for newsletters, or special events, etc. 


I am an affiliate and I stand to make a small commission if you subscribe. I use GetResponse and recommend its use.

What are GetResponse's innovations?

 In recent years, GetResponse has come up with groundbreaking innovations:

Responsive Email Design – They were first in the industry to introduce a design interface that automatically formats every message to fit the screens of any mobile or desktop device and any operating system.

Landing Pages – And they added a slick, new design interface to their platform that turns out high-converting landing pages in minutes.

Forms – They also integrated forms with landing pages to funnel sign-ups into email campaigns automatically.

Webinars - Their latest innovation is a webinar platform, now an integrated component of their PRO service option — great for demos.

And more – They’ve produced innovations in video email marketing, smartphone apps, QR codes, A/B testing, inbox preview, email timing, global view, perfect timing, and custom fields.

Just as important, they constantly update the long-time favorites:

Autoresponders – GetResponse added sophisticated timing controls and action-triggered emails and then combined it with advanced segmentation for targeted campaigns with the look and feel of one-to-one communication.

Email Creator – Likewise, they reinvented the email design interface, giving users access to hundreds of professionally designed templates, a drag-and-drop editing interface, and point-and-click tools for campaign development.

Email Analytics – And they expanded email analytics to report autoresponder performance and social media sharing. They even dovetailed it with segmentation, so users can click to create segments for finer targeting.

I guess I've become big fan of GetResponse.

 Check it out here, and you’ll discover it’s an all-inclusive platform — the only online lead-generation tool you’ll ever need.


And let me know what you think.

You can also read about the free GetResponse list building course here

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How to Get More Followers on Pinterest.

  Are you new to Pinterest? Is your follower count small? Is your follower count not growing? Do you need to grow your followers in order to...